Research can tell you much about your community that you may not be aware of, even if you’ve ministered there for several years. Research, however, doesn’t have to be a one-person effort. With a little guidance, a secretary and interested members of your congregation can help you find out what you want to know. You should begin by defining the boundaries of the community you are trying to reach. If your church is the only one of your denomination in the city, then your
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